Shade M Beauty

Let’s talk lips, shall we?? Lipstick that is. Liquid matte lipstick to be precise. I’m talking about Shade M Beauty today and I am so excited to share it with you! I was approached by one of the co-founders of Shade M Beauty to see if I wanted to collaborate. I did a little research on the company, had a zoom call, and was hooked! They sent me 15 gorgeous shades to try and I’m sharing them all with you! Let’s get started!


*Click on any pic to shop

Let’s jump right in..in a nutshell, they are a women owned makeup company that is clean, vegan, cruelty free, PETA approved, Halal certified. They have shades that flatter any skin color and their moto is “I AM MY OWN SHADE”. I mean…I’m sold! I love that they are strong women, empowering other women, and for educating young women. As a girl mom of three, Shade M is speaking my love language.

The lipsticks are highly pigmented, so the colors are gorgeous. They have a pointed tip applicator so you can line your lips, and then fill in. It goes on creamy, dries matte, but does NOT dry out your lips. I also love that they are non-mask transferable.

With 15 shades, there’s something for everyone. I am loving #10 and #7 right now. I am trying a different color everyday, so if you want to see them, head on over to my Instagram page!

At $18, they are at a great price point. Because they stay put, you don’t have to keep reapplying, therefore use much less product. Also, Shade M is affiliated with the Like To Know It app, so I can link the shades as I wear them, and you guys can easily shop them!


I hope you guys love these as much as I do! I want you all to know that this is NOT a sponsored post. Shade M is a newer company, they sent me the shades, and I am simply supporting a small business. I want to to know that because I don’t want you to think I’m pushing this lipstick because I’m getting paid to do so. I will always be upfront with you when a post is sponsored.

They were generous enough to give me a discount code for you girls! Use code: BRENDA15 site wide for the month of March to receive 15% off. I hope you try and love! As always, if you have any questions or comments, leave them in the box below! Here’s to finding your shade!

xo Bren